About FiQore
A FinTech Leader in the Auto & RV Industry
FiQore has been helping auto and RV dealers increase their revenue and streamline their business processes since 2009. Helping dealers is at the forefront of what we do, while making sure we benefit every single stakeholder involved in the retail journey.
Our Mission
Our mission is to help people, and that means EVERYONE we come in contact with, when we do business. We have a strong appetite to transform the buying experience altogether and are particularly motivated to prevent mega-online retailers from destroying small and independent dealerships that have been serving their communities for decades. Through our solutions, these dealers can compete, without geographical boundaries, while offering a superior buying experience.
FiQore’s Values
These seven core values guide us each and every day:
Our Mission
It started with the desire to help people
More than decade ago, a spark was ignited in Founder & CEO Jeff Rubino as he watched the automotive industry suffer the devastating effects of the Great Recession.
A small business began
Finance was his strength, and in 2011 he founded ProSource – a small business focused on helping dealers sell more cars and make more money.
Technology was a dealer pain point
Jeff started simply, hooking up dot matrix printers under dealers’ desks. ProSource grew and even became a licensed finance company in order to provide more options and better service to its customers.
Finance and technology fused
In 2019, ProSource launched its first proprietary software – a lender aggregation and loan origination platform – and the company’s focus turned to automotive fintech.
FiQore was born as a tech re-start
With helping people still at its “Qore”, FiQore is the only company focused on improving the automotive buying experience for every stakeholder involved in the retail transaction.
